Your business card is a valuable tool to corporate success. These 85x55mm pieces of card need to be effective as they showcase your contact details, company information and branding in a relatively small space, designed to be handed to any current or future clients and colleagues.
Even in today’s digital age, roughly 27 million business cards are printed every single day, which works out at a staggering 10 billion business cards printed annually. That’s a lot of business cards! Even though 10 billion cards are printed every year, it is estimated that over 8 billion will be thrown away within a week of handing them out.
So how do you make a good first impression with your business card? We believe that it’s all in the design. Customers will be more intrigued to read or keep a business card that looks and feels great. We’ve put together a list of 5 tips for designing and printing business cards that’ll work for you.
1) Do Your Research
It’s important to do your research before considering the design of your card. The industry you work for may have certain trends and clientele for you to consider, so you’ll need to assess who you’re looking to impress and the brand you want to portray. For example, neutral tones and certain types of fonts may be best suited for more corporate organisations such as accounting and law.
2) Understand Your Target Audience
Understanding your target audience and how they communicate is one of the most important aspects of effective business card design. Once you have a better understanding of your audience, you will have a better understanding of the right contact information to have on your card. With so many channels out there to work with, such as social media, email and mobile; choosing the right contact details to provide to your prospective and current clients will impact how they feel about engaging with you.
3) Using a URL
If your company has a website, it’s very important to include the URL on your card. It’s always a good idea to have a short and snappy URL, if your URL is too long, people will not spend the time to copy your web address into a search engine. Websites are not the only channel available for a shareable URL, you can also create a blog, video or a landing page.
4) Create a Tagline
On some occasions, a company name won’t be enough to make an instant impact. If your business has a tagline it’s best to use this on the front of the card, to give the recipient more to read and a positive first impression of your ethos. Calls to action also help engage the recipient, create a next step to make a call, write an email or go to a link on your website.
5) Get Professional Help
You could have all of the right ingredients for a great business card, but your design could turn into a disaster if you do not have the knowledge to put them all together. You will need someone to review your design, whether that is business partners, employees or even a member of your family who happens to have some design experience. However, having advice from your Sister will only get you so far. If you are serious about creating a lasting business card which won’t get thrown away within the first week, you will need help from a professional.
We offer a super-fast turnaround on all of our digital print products and our business and appointment cards are no exception, from cost-effective contact cards to luxury laminated business cards we have been supplying businesses in Stoke-on-Trent, Staffordshire and Cheshire with their business cards and stationery for near on a century.
If you are still unsure about your business card design or can’t find the exact product you are after, get in touch with our Design Team who are available 8:30am to 5:00pm Monday to Friday: call 01782 212024 or email firstname.lastname@example.org and we will be more than happy to help!