We have put together a list of the 7 most common questions we receive at Sherwin Rivers concerning artwork supply.

1. What file format should I supply my artwork?

Printing companies will more often than not print from PDF files, but in some cases other files like a JPEG or an EPS may work better depending on the image itself. A PDF file is a vector so any text will be very sharp, where as a JPEG file is just an image and may lose some of its quality.

2. Does artwork require ‘bleed’?

Bleed is a vital aspect to printing. Bleed is when a document is printed slightly bigger than the required area size and is then trimmed back to the files original size after the printing has been completed. This is to allow for any movement of your job on the presses and avoids any white creeping into the artwork, which you do not want if you have spent hours creating the artwork.

3. CMYK or RGB?

All professional printing companies print in CMYK. All files should be supplied in CMYK because RGB files when converted to CMYK are prone to colour shifting and will look different to the on-screen colour when printed. It is much better to convert the colours using the original file to avoid any disappointment once your artwork has been printed.

4. Can I use images I have downloaded from the internet?

Images from the internet are usually only 72dpi (dots per inch) whereas 300dpi is required for high quality printing. There can be times when a 72dpi image is high enough quality, but this is only when it is 4 times bigger than the size you require. Using a 72dpi image downloaded from the internet and then imported into your document is likely to be too low resolution and this will print pixelated and blurry.

5. What is ‘creep’?

This is when several sheets of paper are folded together, the middle sheets will have further to travel around the spine, and this makes the outer sheets much shorter which can cause issues when trimming the document after printing. This is only a concern when printing brochures with multiple pages of 16 and above and if your design has important information near to the edge of the page. If some information is too close to the edge of the document, it can result in them being trimmed off at the final guillotine stage.

6. Can I supply more than one file on a single sheet?

We always recommend supplying separate files as this is more flexible and will ensure a quicker turnaround on your order. Supplying artwork on one sheet can cause problems as we have to plan your designs up for printing.

7. Do I need to supply my files with ‘crop marks’ or ‘registration marks’?

We can add crop marks and registration marks, but it will add a little time to your order. It will speed up your order if the artwork is already supplied with crop or registration marks.

We are celebrating our 50th year here at Sherwin Rivers and have a wealth of knowledge of the printing process, we are more than happy to help with any printing needs or questions which you may have, just get in touch!