Established for over 10 years, The Pentagon Food Group team has helped serve over 800 businesses across the UK. The Pentagon Food Group supply and deliver a whole range of quality products for a range of businesses such as restaurants, chip shops, desert parlours and sandwich shops to name a few.

The Pentagon Food Group (PFG) firstly approached Sherwin Rivers with the task of creating a brand for their business. Once they had strong branding in place, we were able to move onto the next stage of the development which was designing and fitting graphics to their entire fleet of vehicles.

The more prominent colours in their branding are green and blue and we carried over the colour scheme to their vehicle graphics to retain the consistency of their newly formed brand. Rather than just having a prominent solid green, we decided to use geometric patterns consisting of different variations of green to add depth and texture to the design.


The PFG logo needed to be a large aspect of the design but a logo which is too large becomes overpowering. We decided the best way to combat the large logo was to split the side of the vehicles up into three sections as we feel that it is always great practice to work in thirds, and their logo was consequently a third of the design.


As each truck needed to have the same graphics to retain the consistency of their brand, we had many different sizes to work with. We designed the graphics with this in mind to increase productivity and decrease the time needed to print and apply the graphics. We also used different printing techniques for different aspects to speed up production. One of the different techniques was using our Graphtec 8600-160 cutting plotter where we used a ORACAL’s 751 range of vinyls for a great looking, long lasting install. With the cutting plotter working alongside our Roland XF640, the very tight deadlines were met with ease and we were able to start fitting the graphics.

Here at Sherwin Rivers, our dedicated design studio will help transform your business from the outset with all aspects from logo design through to full brand rollout. Our experienced design and branding specialists all utilise Adobe’s latest software from the creative cloud suite. The studio is on hand for all kinds of artwork; letterheads and stationery, vinyl banners, HGV and commercial vehicle wrapping, packaging and signage.